Black Friday best day to buy a car in 2011

(November 14, 2011) SANTA MONICA, Calif. —Think Black Friday only helps save you money on your next LCD television or laptop? Think again. TrueCar.com today revealed that it expects this year's Black Friday, Nov. 25, will be the best day to buy a new vehicle, which is the first or second largest purchase consumers make. 

Last year, the best day to buy a vehicle was on July 28th. Automakers are offering significant deals on 2011 and 2012 models that can potentially save consumers upwards of 23 percent. The average savings so far in 2011 was six percent.

This year the overall top five best deals are:

Year/Make/Model

MSRP

Estimated
Net Price

Percent
Discount

 

2011 Mitsubishi Endeavor

$29,109

$22,334

23.3

 

2011 Chevrolet Silverado 1500

$22,230

$17,370

21.9

 

2011 Chrysler 200

$21,995

$18,368

16.5

 

2011 Nissan Maxima

$32,510

$27,664

14.9

 

2012 Ford Escape

$25,495

$22,045

13.5

"Dealerships offer significant discounts on Black Friday which can save consumers thousands off the purchase of a new vehicle," said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. "It's an atypical day to purchase a car since consumers think of retail shopping, but buying a new vehicle on Black Friday can often lead to big savings."

Each year, TrueCar evaluates a variety of data-backed automotive intelligence, trends and forecasts to determine the best day to buy.  The deals are available nationwide and reflect the possible discount from the Manufacturers Suggested Retail Price (MSRP) and include manufacturer's rebates and other incentives. 

While the best deals this year are expected on Black Friday, auto buyers can still get better deals compared to the rest of the year on the Saturday and Sunday following Black Friday (in addition to Cyber Monday), making the whole weekend a great time to buy a new car.