The best place to hide holiday gifts? Buick says your vehicle

(November 19, 2018) DETROIT — Nothing ruins a holiday surprise like a compromised hiding spot. In a new survey from Buick, 60 percent of the U.S. parents polled had a holiday surprise ruined because a child or significant other discovered where they’d hid the gift. And many of those parents would consider using their cars to help avoid future gift-giving disappointment.

Buick worked with The Harris Poll to ask 1,000 U.S. parents how they could use their vehicles during the holidays as a helpful tool. Here are some key findings:

    82 percent try to find new places to hide holiday gifts every year.
    79 percent say that hidden storage compartments in vehicles are clever hiding spots.
    25 percent have used a friend or family member’s vehicle for holiday shopping because it had more storage or space for gifts.
    23 percent have paid to ship gifts because they didn’t have space to transport them.
    Of those who hadn’t used their vehicle as a hiding place before, 60 percent said they would if their vehicle had more storage.

With more than 3.75 cubic feet of hidden storage compartments throughout its interior, the new 2019 Buick Enclave has enough space to conceal plenty of Amazon’s 2018 Top Toys. Between the rear underfloor cargo space (3.1 cubic feet all on its own), a center console with a removable false floor and the glove box, there is enough space to hide gifts large and small this holiday season.

Getting presents to their hiding spots can also be tricky. Nearly three-quarters (72 percent) of parents who have gifts delivered to their homes said they plan their day around when the delivery is expected in order to keep it a surprise.

Most new Buicks offer Amazon Key In-Car Delivery, which allowsAmazon Prime members with an active connected services account and Owner Center login to have eligible packages delivered directly to their Buick vehicle parked in a publicly accessible area, such as a driveway, a surface parking lot or on-street parking. No more waiting at home for deliveries—your car can be your best new hiding spot.

Survey methodology

This survey was conducted online within the United States by The Harris Poll on behalf of Buick between October 18 and October 25, 2018, among 1,000 adults ages 18+ who are the parent of a child under the age of 18 and own or lease a vehicle.

Results were weighted to Census targets for education, age/gender, race/ethnicity, region and household income. Propensity score weighting was also used to adjust for respondents' propensity to be online.