(October 25, 2021) — Under the guidance of experienced instructors and AMG Brand Ambassadors from the world of motorsport, the AMG Winter Experience offers participants the opportunity to improve their driving skills on extensive and optimally prepared terrain in Swedish Lapland. A wide range of option packages enables the individual configuration of the training matched to personal needs and prior knowledge.

From January, the AMG Driving Academy will welcome interested customers to the AMG Winter Experience in Arjeplog, Sweden. On an exclusively used ice lake covering more than 3.6 million square feet and numerous perfectly prepared sections and handling tracks, the participants experience the fascination of AMG. In the process, they learn to control their vehicle in borderline situations and improve their driving skills, without, of course, neglecting the fun of driving.

Throughout the event, qualified instructors will be on hand to provide expert advice based on their many years of experience in various motorsport classes. The customers thus improve their individual driving skills.

At selected training sessions, well-known racing drivers and AMG Brand Ambassadors Maro Engel, Bernd Schneider, Karl Wendlinger and Bernd Mayländer among others, will also be on hand to offer their professional expertise to answer any questions on proper vehicle handling. Maro Engel was runner-up in the British Formula 3 Championship in 2007. He competed in the DTM and is one of the world's best GT3 drivers with his numerous victories, including the GT World Cup in Macau and the 24-hour race at the Nürburgring.

With his five title wins, Bernd Schneider is the record holder in the DTM. In 2013, he won both the Dubai 24-hour race and the Nürburgring 24-hour race in an SLS AMG GT3. From 1991 to 1995, Karl Wendlinger was active in Formula 1 and was a driver in the DTM from 2002 to 2003. The Austrian has been a Mercedes-AMG Brand Ambassador since 2012. Since 2001, Bernd Mayländer has been the official driver of the Formula 1 Safety Car.

The fleet of vehicles used in the AMG Winter Experience includes the following models:

    •    Mercedes-AMG A 45 S 4MATIC+    
    •    Mercedes-AMG CLA 45 S 4MATIC+    
    •    Mercedes-AMG C 63 S Coupé    
    •    Mercedes-AMG GT 63 S 4MATIC+ 4-Door Coupé
       
The Mercedes-AMG A 45 S 4MATIC+ provides absolute top performance in the compact sports car segment with a 4-cylinder turbo engine developing 421 hp and 500 Nm. Unrestricted performance and maximum driving pleasure are guaranteed, which is why the compact car model is an ideal addition to the sporty vehicle range for the AMG Winter Experience.

The Mercedes-AMG GT 63 S 4MATIC+ 4-Door Coupé marks the top spot of the four-door model range. Particularly when driving in a sporty style, the fully variable 4MATIC+ all-wheel drive ensures optimum traction. The four-door coupé not only accelerates from 0 to 100 km/h in 3.2 seconds; thanks to the additional RACE driving program including Drift Mode, highly dynamic driving maneuvers are also possible. Depending on the event format and option package, the vehicles will be single- or double crewed.



The AMG Winter Experience has something for everyone — from beginners to advanced drivers to experienced experts: the AMG Winter Experience offers the right program for every AMG fan. The "Basic" training level is ideal for beginners. In the individual formats, such as the "Discover" event format, the focus is on driving safety and getting to know the Mercedes-AMG vehicles. The "Advanced" training level serves as additional training. Here, the driver can expand on the basics of driving physics that they have already learned. In addition, they delve deeper into the handling of high-performance vehicles in challenging situations and with the Mercedes-AMG driver assistance and performance systems.

During the "Advanced Week," participants have five days to improve their driving skills. For the "Pro" training level, sufficient previous experience gained in an already-completed AMG Advanced Training course or a comparable training course is a prerequisite. In the "Pro Week" event format, personal driving skills can be specifically improved through increased individual support in small groups. The "Masters" training level is ideal for very experienced drivers. In intensive technical discussions with experienced racing drivers on and off the training ground, they expand their knowledge and test driving at the absolute limit in the individual "Pro Plus" format.

As a special highlight, exciting contests such as a "Drift Competition" are on the agenda at selected events. Here, the participants can prove how safely they can perform a drift on the ice track. In the "Race of Champs" competition, the best drivers from various preliminary rounds compete against each other for victory. In some training formats, a spectacular ride in the AMG Ice Taxi complements the experience. With maximum traction and power, the AMG Ice Taxi with its special studded tires shows what is possible in challenging conditions.

The training courses are conducted by the tour operator AMG Experiences. All training formats of the AMG Winter Experience can be booked now on its website (www.amg-experiences.com) or via the service hotline (+49 711 652000-222). Further information on the AMG Driving Academy program is available from the Service Centre of the external and independent tour operator AMG Experiences GmbH at info@amg-experiences.com.