(February 9, 2013) MONTVALE, N.J. — The perennial discussion among industry pundits about the Super Bowl, the largest and most watched sporting event of the year, is:  are the millions of dollars spent on Game Day airtime worth the investment?  Most experts say that it depends on the expectation and the execution.

(February 9, 2013) CHICAGO — A year ago Nissan launched a social media-directed Nissan 370Z build-up called "Project 370Z" at the 2012 Chicago Auto Show. The idea was to capture the passion and knowledge of Nissan Z fans, online, to help direct the creation of a unique, one-off Nissan 370Z with readily available aftermarket parts and accessories.

(February 9, 2013) IRVINE, Calif. — Thanks to a series of popular vehicle redesigns across its lineup, Lexus shopper loyalty has increased 9.2 percentage points year-over-year among KBB.com new-car audience, according to Kelley Blue Book.

For fourth quarter of 2012, Lexus ranked highest among all luxury brands in terms of shopper loyalty on KBB.com. Overall, Lexus sits in the No. 2 position, just behind its non-luxury counterpart Toyota in the No. 1 position.

(February 8, 2013) CHICAGO — MotorWeek, television's longest running automotive series, named the Cadillac ATS as its "Best of the Year" 2013 Drivers' Choice award winner for delivering an American-made driving experience that's as close to a classic European sport sedan as you can get.

(February 7, 2013) CHICAGO — During Sunday'sSuper Bowl game, automakers accounted for nearly 20 percent of all commercials. Cars.com listened to online chatter to make the call: Which auto advertiser drove away as MVP of social media? In addition to tracking social buzz, Cars.com also looked at which auto ads prompted car shoppers to search for more information on the site.

By Al Vinikour
MotorwayAmerica.com

(February 6, 2013) TROY, Mich. — Too often when a goal is set the end product seems to be the overriding concern. All-new is best; the previous is like yesterday’s news. Frequently this thinking is to the detriment of the masses and it’s generally not realized until much later.

(February 5, 2013) IRVINE, Calif. — The 2013 model-year vehicles and brands — in both luxury and non-luxury categories — with the lowest projected ownership costs were announced today by Kelley Blue Book. 

These awards are based on Kelley Blue Book's 5-Year Cost to Own data for new cars for the initial five-year ownership period.

(February 5, 2013) YONKERS, N.Y. — Although small turbocharged engines are marketed as delivering the power of a large engine, with the fuel economy of a smaller one, Consumer Reports tests have found that they often fall short of expectations. Many turbocharged cars tested by CR have slower acceleration and no better fuel economy than the models with bigger conventional engines.

(February 4, 2013) SANTA MONICA, Calif. — Many car buyers in January were able to secure the same great year-end deals that were available in December, reports Edmunds.com, the premier resource for car shopping and automotive information. According to Edmunds.com's True Cost of Incentives (TCI) report, new car incentives in January fell just 0.4 percent from December to an average of $2,372.

(February 1, 2013) IRVINE, Calif. — Shoppers in the market for an affordable used car should check out the list of 10 Best Used Cars Under $8,000 compiled by the editors of Kelley Blue Book kbb.com. With Americans looking to stretch their hard-earned dollars as far as they can go, many people find themselves checking out the used-car market instead of shopping new.