Here's the Thing

Advice for online advertising — include picture and price

(May 9, 2011) ATLANTA (PRNewswire) — Research released today by shows that dealers who merchandise their new car inventory online by adding actual photos of each new car and real prices garner significantly more traffic to their online vehicle detail pages (VDPs) and generate more interaction with their listings than dealers who do not include this information. 

Used vehicles more expensive than ever, Kelley Blue Book reports

(May 9, 2011) IRVINE, Calif. (PRNewswire) Kelley Blue Book today reports that used vehicles are more expensive than ever, as covered in the company's Blue Book Market Report for May 2011.

So far this year, fuel-efficient segments have increased far more aggressively than they have during the past two years.  Today, values are up nearly 20 percent since January, a far cry from the steady depreciation of 2009 and 2010.  At the segment level, values are up around $1,500-$2,500, with some models surpassing their respective segment average.

Luxury autos earn royal lift on Edmunds following William and Kate's wedding

(May 7, 2011) SANTA MONICA, Calif. — For certain premium luxury brands, William and Kate's highly publicized wedding may have been a regal product placement opportunity, according to

Bentley site traffic increased by 185 percent on the day of the royal wedding (April 29), compared to the average "consideration" levels for the brand over the previous four Fridays.

Study finds as gas prices rise so does ridership on public transportation

(May 6, 2011) KANSAS CITY, Mo. (PRNewswire) — As the price of gasoline pushes toward $4 per gallon, many American motorists think those rising costs ultimately will limit their ability to drive.

In a sign of the times, a new America THINKS survey from HNTB Corporation shows 3 in 5 (63 percent) American drivers think that gas will get so pricey that they won't be able to drive their car as often as they do now. In fact, nearly 1 in 4 (22 percent) are extremely confident this will happen.

Four myths associated with rising fuel costs

(May 5, 2011) SANTA MONICA, Calif. — As gas prices threaten to tick past $4 per gallon, debunks popular gas price myths and offers some reasonable steps every driver can take to ease the pain at the pump in a new report.

"People can't avoid taking note of rising gas prices and that generates a lot of stress, both in thinking about the expense and in considering options to manage the situation," says senior consumer advice editor Phil Reed.

Majority of car shoppers say gas prices influencing vehicle purchase

(May 4, 2011) IRVINE, Calif. (PRNewswire) — Increasing gas prices are changing vehicle consideration criteria, according to a survey by Kelley Blue Book.

According to the latest Kelley Blue Book Market Intelligence survey conducted in April the vast majority of car shoppers — 84 percent —  said that gas prices have influenced vehicle considerations, revealing a steady increase in the role fuel prices have played in purchase decisions since January. 

Automaker incentives hit lowest levels since 2005

(May 3, 2011) SANTA MONICA — estimated today that the average True Cost of Incentives (TCI) of automotive manufacturers was $2,118 per new car sold in April 2011, down $250, or 10.6 percent, from March 2011, and down $515, or 19.6 percent, from April 2010.

Edmunds advises car owners how to avoid body shop scams

(May 3, 2011) SANTA MONICA, Calif. — Getting a fair deal on auto body work starts with choosing the right shop, according to the latest installment in's "Confessions Series" titled "Confessions from the Auto Body Shop."

"Of every 10 body shops, three of them are unethical and five of them do mediocre work at best," said "Neal," one of three anonymous auto body business veterans who agreed to give an insider's look at some of the shady practices carried out across the industry.

Toyota top choice of African-Americans in 2010

April 28, 2011) SOUTHFIELD, Mich. (PRNewswire) — Toyota led all automotive brands among new vehicle purchases by African-Americans in 2010, according to Polk, retaining the position it held in 2009.

Analyst predicts April may be last strong sales month until late summer

(April 29, 2011) SANTA MONICA, Calif. — This month's new car sales (including fleet sales) are expected to be approximately 1,171,000 units, a 19.3 percent increase from April 2010 but a 6.0 percent decrease from March 2011, according to Retail sales are expected to be approximately 942,000 units, down from about 975,000 last month.