Clanging Bell

Hyundai's guaranteed resale value = a win for you!

By Russ Heaps

(June 12, 2011) Ahead in the game by 21 points at the start of the second half, and Hyundai tosses up a Hail Mary. What in the wide, wide world of sports is going on?

Making a formal announcement on April 20, Hyundai established the all-new Hyundai Assurance Trade-In Value Guarantee. With an eye on minimizing customer worries about depreciation, the program in a nutshell provides owners with a guaranteed value for their new vehicles in months 24 through 48 of ownership if traded in on a new Hyundai.