By Jim Meachen and Ted Biederman
Hyundai’s new foray into the luxury car market is eerily reminiscent of the Japanese — and specifically Toyota’s — entry into BMW and Mercedes territory more than 20 years ago.
Toyota, builder of small, fuel-efficient bargain-basement cars in the ’70s and ’80s, announced a new luxury nameplate in 1987 to the snickers of European and American manufacturers.
Well, as we all know today, the joke was on BMW, Mercedes, Jaguar, Cadillac and Lincoln.